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D&AD Student Awards.
Create a copy-based campaign to promote D&AD’s new edition of The Copy Book. Who could resist a brief like this? Not me…
Jewson’s 175th birthday.
Here are some new concepts and ideas, inspired by Big Communications’ print ads for the Cream Awards:
cutting the cake –>
<– more cake thoughts
bricks and tape measure –>
And the originals, Digger, Builder and Scaffold, by Big:
Economist ads: “Economissed”, “The Torygraph” and “page turn”.
Alternative Economist campaign, which focuses on its writing.
Alternative BT campaign. Strategy: get customers to talk, not text.
Some alternate strategies.
Stop Smoking Domestos Google
Local DIY store vs. large warehouse (2 executions)
Some originals ads, followed by my alternatives.
A cheeky spec ad, but not for Pickfords
Home page for Banglo bar
Audio Work 1: “Flight of the Conchords”, “Little Britain” and “Mitchell & Webb” inlay
Audio Work 2: Trade Mailers including a special BBC Mailer Prize Draw
Audio work 3 ads – “Madding Crowd”, “Empire” and Jack Rosenthal
Audio work 4 ads – “Poirot”, and “Darcy”
Orange spec ads – promoting their mobile internet service:
Guerilla marketing idea (advertising a barber’s shop):
Taglines – Rodda’s Clotted Cream and MacDermid Recruitment:
Email from BBC Shop (which used my text) and a Christmas print ad – because you never know when you need to write copy. This was originally written in late summer.
Recruitment ads for Sequal – “Rewarding” and “Trouble”:
And some original illustrations: