Tag Archives: signs

Spot the difference

This will be of interest to all advertisers, retailers – and shopppers. Here are two windows from the same high street shop, taken at the same time. And both say exactly the same thing. But can you tell the difference … Continue reading

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How to influence behaviour – in a car park

What’s the best way to get people to do what you want the to? Shout? Nag? Plead? This sign I saw in a supermarket car park was obviously written by someone who gave it some thought. Instead of just asking … Continue reading

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Be brief

Sometimes wordiness can be a hindrance. For example, imagine you’re stuck in a lift and you read this sign. It might be picky, but what you really need is a simple, straightforward message. You want the sign to be clear, … Continue reading

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Don’t just catch a bus – catch an Orange

How do you make buses fun and enjoyable? One Bath bus company has found the answer… The orange bendy buses are familiar on the streets of Bath. But what make these different to their competition is their approach to their … Continue reading

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