Tag Archives: selling

‘Hello, I want to tell you something important or interesting or useful or funny.’

Hey Whipple, Squeeze This is Luke Sullivan’s bestselling book on creating great ads. In it he suggests that advertisers should always use this approach: ‘Hello. I want to tell you something important or interesting or useful or funny.’ Well this … Continue reading

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‘Every Dog’ and ‘Cat Size’ – How those ‘Apprentice’ TV ads could have looked

Well, as a Creative myself and having seen last week’s ‘Apprentice’ (June 1st), I’ve thought up some alternative ideas for the Every Dog and Cat Size TV adverts. I hope you like them. Every Dog Idea 1. Based on seeing … Continue reading

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You Don’t Have to Take Your Clothes Off to Have a Good Time

Here’s Cadbury’s new charity shop advert, which has just launched: http://youtu.be/wk4U2uJuFAI It’s great fun and, as a creative copywriter, I wondered how a sequel would look, incorporating new elements and ideas… A second charity shop across the road – or just next … Continue reading

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Call to action

As copywriters, we learn early on to always have a call to action – often followed by a ‘before it’s too late’ line. ‘Ends soon’, ‘last chance to buy’ and ‘while stocks last’ are all familiar phrases, so hats off to Virgin Atlantic by … Continue reading

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Don’t just catch a bus – catch an Orange

How do you make buses fun and enjoyable? One Bath bus company has found the answer… The orange bendy buses are familiar on the streets of Bath. But what make these different to their competition is their approach to their … Continue reading

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