Tag Archives: information

‘Hello, I want to tell you something important or interesting or useful or funny.’

Hey Whipple, Squeeze This is Luke Sullivan’s bestselling book on creating great ads. In it he suggests that advertisers should always use this approach: ‘Hello. I want to tell you something important or interesting or useful or funny.’ Well this … Continue reading

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How to influence behaviour – in a car park

What’s the best way to get people to do what you want the to? Shout? Nag? Plead? This sign I saw in a supermarket car park was obviously written by someone who gave it some thought. Instead of just asking … Continue reading

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