You Don’t Have to Take Your Clothes Off to Have a Good Time

Here’s Cadbury’s new charity shop advert, which has just launched: It’s great fun and, as a creative copywriter, I wondered how a sequel would look, incorporating new elements and ideas…

  • A second charity shop across the road – or just next door – has heard the noise and wants to be part of the fun. The clothes from this shop come over to investigate.
  • The clothes from the other shop are all leather jackets and hustle in. They are cocky and macho and compete with the clothes in the original shop to see who are the best dancers. Think of West Side Story, as they jockey up to each other. Possibly include different, more recent music or the soundtrack from Grease.
  • Perhaps the ‘other’ shop could be a bakers, with buns bopping! Or a bookshop with books dancing.
  • Camera looks down from the ceiling as some clothing twirls like a swirly ‘C’ – exactly like the swirly ‘C’ in the Cadbury’s logotype.
  • Feature different items in the charity shop – socks and ties and ceramics, including CD and DVDs who want to get in on things. The CDs are desperate to be part of the fun and squabble over which one should be played.
  • Viral short – It’s an ordinary day in the shop with normal, human customers. Staff member puts on radio but the 80s music gets put on and it’s surprisingly loud (from the previous night). Or 80s music suddenly sounds and customers and staff just look blankly at each other. Some clothes twitch as if they can’t stop dancing.
  • Viral short – Mr Jacket is going around the shop, past other clothes which are not moving. Then he suddenly swoops on a bin and out pops a hat – it’s been a game of hide and seek where the jacket is the finder and the hat has been hiding.
  • Viral short – Mr Jacket is the leader and chooses the music. He puts on some heavy metal, ‘chuckles’ then goes for some classic 80s as usual.
  • Viral short – After the exertions and fun of the last night, the clothes are in piles on the floor (or one big pile) and can hardly move, as if hungover.
  • Viral short – It’s a normal daytime and Mr Jacket an item of clothing that he had been dancing with last night sold. He ‘slumps over’ as if very sad.
  • Viral short – The clothes don’t want to get sold and want to stay together so they try and always keep the shop closed – by turning the Open/Closed sign to Closed when the assistant isn’t looking. They are very cheeky.
  • Bags are sometimes left outside charity shops. Some of the clothes that are inside these bags get out and start looking inside the shop (and getting jealous that they’re not part of the fun).
  • Mr Jacket is ‘looking’ longingly at a framed picture (possibly photo still from the original ad?).
  • Mr Jacket (male) tries to get skirt – or hot pants – (female) to dance but she’s not interested. She’s too shy – at the moment. This storyline could continue as Mr Jacket tries to seduce her.
  • Items of clothing act like pop stars – eg a pair of hot pants acts like Kylie from the Spinning Around video. And a really strange mix of clothing comes together like Lady Gaga.
  • Disco decorations: coloured coat hangars linked together like paper chains.
  • Feature different times of day in the shop – daytime with customers, early evening where you see people dumping clothes bags outside the charity shop.
  • A change of atmosphere: music, glitter ball, coloured lights, a spotlight and have a real disco going on. Maybe with 80s clothes like some leg warmers.
  • Focus on characters – ‘Mr Jacket’ on the decks mixing an 80s mash up. Also, people could vote for their favourite characters, and histories created for them which cater to most demographics. For example Mr Jacket could have belonged to Mr Jones, a history teacher, who was told by his pupils that his jacket was too old and had to go to charity.

And so on…

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