As copywriters, we learn early on to always have a call to action – often followed by a ‘before it’s too late’ line. ‘Ends soon’, ‘last chance to buy’ and ‘while stocks last’ are all familiar phrases, so hats off to Virgin Atlantic by avoiding the clichés. ‘Final Call’ is original and retains the tie-in with travel and holidays.
"Many thanks for all your hard work … personally I really like it"
Matt Lucas, 'Little Britain'
Sam Newman, Sales Director, AudioGO
"This is brilliant marketing – love it!"
Caroline Beggan, Business Development Manager, AudioGO