Don’t just catch a bus – catch an Orange

How do you make buses fun and enjoyable? One Bath bus company has found the answer… The orange bendy buses are familiar on the streets of Bath. But what make these different to their competition is their approach to their advertising and the posters on the sides of the buses. You don’t just catch a bus – you ‘Ride the Orange’ (complete with a cowboy on a fruit). It made me smile and so produced an emotional effect. Impressive. After all, how would you promote a bus service? It certainly stands out.

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