A chocolate bear walks into a bar…


I love ads that make you take a second look. Like this one. It’s a tough call – promoting Credit Suisse, a financial services company. But this does it with warmth and charm. Instead of focusing on themselves, Credit Suisse looked at businesses they help – Lindt in this case – so this ad includes a huge chocolate bear next to the company’s CEO. And, let’s face it, with those elements the execution could easily have looked tacky. Or worse. But Ernst genuinely looks like he’s having a laugh and you can’t fail to raise a smile. After all, how many ads do that?

Oh, and what caused the second glance? Look again at what they’re drinking. Credit Suisse, we salute you.

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